Case Study for Zac Fosdyck

Zac Fosdyck: Tech Support Rooted in Trust

 

Client: Zac Fosdyck 

Industry: Privacy-first tech consultancy 

Service Package: Local Visibility Starter

Date: July 2025

Background

Zac Fosdyck is a small-town tech consultant focused on regenerative IT systems, cybersecurity, and open-source tools. Zac works with nonprofits, freelancers, and small businesses who often feel overwhelmed by traditional tech providers. He partnered with Sincere Partners to shape his message, improve visibility, and create a foundation for long-term growth.

Goals

  • Increase website traffic and awareness of his services

  • Clarify messaging on site and across social platforms 

  • Begin collecting testimonials from past projects

Discovery

Through intake and conversation, we identified a few key insights:

  • Zac’s clients need clarity and trust more than technical detail

  • His strengths lie in planning and guiding others, not just fixing

  • He preferred to keep his site structure but was open to light refinements

  • He had done good work, but hadn’t actively promoted it

Strategy Overview

This project focused on building visibility through low-cost, regenerative steps that reflect Zac’s values and work style.

  • Google Business Profile updates including a Q&A, event, limited offer, and status update

  • Plan to set up a table at a local event to increase local awareness of his services

  • Cross-posted content on LinkedIn and partner channels to expand reach

  • A testimonial collection plan for past and volunteer clients

  • Clear service packages based on client needs and Zac’s strengths

  • Meta descriptions and SEO optimized page titles added for better search visibility

  • Light copy revisions to clarify and group service offerings

Early Wins

Within the first week:

  • Zac’s local presence is active, with updated content and a community event listing

  • His services are organized into defined packages he can confidently share

  • His site is more search-friendly with tailored meta descriptions

  • Cross-posting increased awareness on LinkedIn

  • He has a simple system in place for collecting testimonials going forward